Online Digital Marketing Course Launched by NIIT
NIIT is a global leader in skills and talent development in the current scenario. Recently, it had announced first interactive live, online course in digital marketing. The program has been offered in association with Digital Marketing Institute (based in Ireland). The course is the 37 batch of the Professional Diploma in Digital Marketing (PDDM). This is a program uniquely designed for current and aspiring marketing professionals in order to assist them to transform into digital marketers in future. One thousand seven hundred students have already been trained in digital marketing by NIIT. The batch has already been stared on 26th June 2016.
It is a known fact that businesses and consumers are shifting their attention to the digital means today. Besides, the firms are increasingly engaging their customers via digital platforms. There are total 462 Million total Internet users in India. It is estimated that India’s digital advertising spending to reach $4 billion by 2020. The growth rate of India’s digital advertising market was 33% annually between 2010 and 2015. The tremendous opportunities have been created by these market trends for professionals who are embedded with the essential digital skills.
NIIT Ltd chief strategy officer Udai Singh spoke on this occasion. He said, “Aligned to NIIT’s strategic focus of developing digital skills ready workforce, the PDDM program is uniquely positioned to meet the changing requirements of the industry. Looking at providing convenience to customers, who don’t want to waste time traveling to the centers, we have launched the first of the series of live online interactive course. The first live online PDDM program will be delivered through a unique pedagogy which is a mix of live expert lectures, case discussions, quizzes and projects for holistic learning. With DMI’s expertise in certification and training we aim to create a globally competitive workforce for the digital marketing industry.”
The Professional Diploma in Digital Marketing has been designed for Marketing, Product, Advertising and Sales Professionals who are willing to make a career in Digital Marketing. The major areas of Digital Marketing are covered by this course. These areas include Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Analytics, Email Marketing and Mobile Marketing. The program content has been created by DMI and reviewed by DMI’s Syllabus Advisory Council. It comprises of the leading digital brands like Google, Facebook, Twitter, LinkedIn etc.
Digital Marketing Institute (DMI) is recognized as a global leader in training professionals in online or digital marketing. Till today, over 15,000 people in 80 nations have graduated with a DMI qualification. It has made it the most widely taught digital certification standard on the earth.
The Professional Diploma in Digital Marketing Program in India is being led by industry specialists for in-depth understanding of the course. Dr Neeraj Sharma is the program director. He has done a PhD in Management from IIT Delhi as-well-as a Masters in Human Resource Management from IIT Kharagpur. The education of over 25000 working professionals has been facilitated by him. The Batch Faculty, Professor Ratan KK, an IIM Ahmadabad alumnus is a batch faulty. He is also a visiting teacher of eMarketing at IIM Ahmadabad, IIM Udaipur and many other top level business schools. He is a businessperson and digital marketing practitioner. He has over 3800 hours of Digital Marketing training experience.
Hopefully, this program will be proved to be a great career builder for the students and professionals.
